Students Technical Courses

Students Technical Courses

1. Project Management (PM) Course
   This course provides a comprehensive overview of project management, beginning with defining a project and distinguishing it from routine operations. It focuses on project manager skills and explains the project lifecycle, as well as defining the project, program, and portfolio. The course highlights the impact of the organization on project workflow and project management process groups. It includes project planning, resource gathering, scheduling, and scheduling techniques. Other aspects covered include business case preparation, cost planning, monitoring and controlling progress, with a focus on practical applications and PMP exam exercises. The content concludes with various definitions, techniques, and mechanisms for project monitoring and closure.

2. Quality Control (QC) Course
   This course offers a comprehensive understanding of quality control in business operations. It begins with an introduction to the concept of quality and its importance, focusing on quality measurement systems and how to evaluate them. The course continues to review quality control tools and techniques and their use in improving performance and achieving set goals. Methods for monitoring quality and applications of quality management systems to enhance processes and achieve customer satisfaction are also presented.

3. Human Resources (HR) Management Course
   This course provides a comprehensive overview of human resource management, starting with the basic concepts of HR management, then moving to its strategic aspects. The content covers job analysis processes, recruitment, and selection techniques, along with a detailed presentation of the selection process. The course also highlights important areas such as total rewards, learning and development programs, career path management, and performance management. The content is delivered practically with a focus on practical applications and best practices in the field of HR management.

4. Digital Marketing (DM) Course
   This course provides a comprehensive understanding of digital marketing strategies, starting with an understanding of the marketing process and its basic concepts. The course focuses on digital marketing strategy and its applications, including identifying the target market, creating buyer personas, and defining core brand values. The course also covers digital marketing tools, media planning techniques, and social media marketing applications. The content includes performance monitoring, social media marketing techniques, and creativity tools. Strategies for marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, email marketing, and creating advertising campaigns on Google and YouTube are presented. The course includes a final project for participants to apply the concepts and skills acquired.

5. Customer Service (CS) Course
   This workshop aims to enhance participants' understanding of customer service concepts and improve their skills in providing high-quality customer service. A variety of topics are covered, starting from analyzing customer service characteristics to applying effective techniques and arts in customer interactions and problem-solving. The workshop includes practical exercises and interactive activities designed to reinforce the concepts discussed and apply them to real-world scenarios. Additionally, an application project helps participants apply the learned concepts and improve their customer service skills.

6. Selling Fundamentals Course
   This comprehensive training program is designed to enhance your fundamental selling skills and help you achieve success in the field. The content includes developing a personal selling philosophy by exploring your unique approach to selling and identifying the values and principles that will guide your career. It also covers the historical evolution of sales models and how modern marketing concepts integrate to enhance overall sales efforts. You will learn the importance of building strong, long-term customer relationships for sales success, developing effective communication skills, active listening, and building trust with potential and existing customers. The program also covers different communication styles and how to determine the best approach for interacting with each customer, along with a model for classifying communication styles and effectively dealing with each type. You will acquire skills in building relationships and communicating with customers from all backgrounds and understand the customer's journey during the purchase process, including factors influencing buying decisions. Finally, you will learn a seven-step sales process to ensure successful sales transactions.

7. Supply Chain Management (SC) Program
   The Supply Chain Management program offers a comprehensive overview of all aspects of modern supply chain management, starting with defining the concept and its importance in contemporary business. The program includes studying the SCOR model to improve efficiency, using information systems to organize and manage the chain, and applying equations and systems to enhance performance. The program also covers methods for forecasting product and service demand, inventory and production management strategies to enhance efficiency, transportation route planning, and determining optimal transportation means, identifying weaknesses in the supply chain, and developing improvement plans. Additionally, it discusses contemporary challenges and opportunities, the impact of globalization on the supply chain, outsourcing strategies, and how to use innovation to improve overall supply chain performance.

8. Business Techniques Course
   The Business Techniques course is designed to equip participants with the skills necessary for effective communication in the business field, both verbally as public speakers and in writing via email. The course includes improving business writing skills for more effective and persuasive communication, understanding professional etiquette, and online etiquette. It also covers time management techniques to achieve a balance between work and personal life, including acquiring skills to handle time wasters and developing an action plan to improve time utilization. Additionally, you will learn how to prepare for public speaking, understand the use of body language, tone of voice, and word choice to boost confidence through practice. The course aims to enhance the ability to present a professional image in all aspects of communication and work.

9. Health and Safety Course
   The Health and Safety course aims to provide participants with the knowledge and skills necessary to ensure a safe and healthy work environment through risk management, identification, evaluation, control, and prevention methods. The course covers basic rescue rules, the safety management system in facilities, the importance of personal protective equipment and its use, and methods for using different fire extinguishers. It also focuses on process safety management, its importance, and the effectiveness of barriers in preventing accidents, with a case study on the Piper-Alfa platform accident to analyze industrial accident causes. The course includes accident investigation steps and root cause analysis methods to get to the bottom of the problem, as well as preventing accident recurrence through corrective and improvement procedures.

10. Marketing Course
    The Marketing course offers a comprehensive overview of fundamental marketing concepts and practical practices, starting with marketing basics and understanding customer needs, moving on to developing customer-focused strategies and enhancing customer loyalty. The course covers strategic planning and creating integrated marketing plans, value chain analysis, and effectively managing marketing efforts. The course also includes understanding the marketing mix, which involves product, price, place, and promotion, as well as consumer behavior and influencing factors. The course reviews business markets and e-purchasing processes, discusses marketing products and services, branding strategies, and developing new products.